Predictions for the marketing industry

How Are We Doing? And How Will We Do?

PricewaterhouseCoopers' 2008 Global Media Forecast
By Maxwell Lakin Published: July 25, 2008

NEW YORK (AdAge.com) -- Consulting and analysis firm PricewaterhouseCoopers released its five-year global entertainment and media forecast this week. PwC Entertainment & Media Practice Chairman James O'Shaughnessy in New York and Managing Partner Marcel Fenez in Hong Kong note that this latest version of the report, which is now in its ninth year, marks emerging-market growth, in addition to unprecedented established-market gains.

MediaWorks takes a look at the forecasts for several of the media market's largest sectors, including internet-access spending and internet advertising, TV advertising and subscriptions, newspaper and magazine publishing, radio and out-of-home advertising, and recorded music, film and video games.

Internet advertising and spending posted notable gains through the past 18 months, and is projected to steadily increase over the next five years. In general, and with the exception of the lapsing recorded-music sector and a struggling newspaper market, the media industry has done well for itself of late. PwC estimates that total global media and entertainment spending rose 6.4% in 2007, with internet-access spending in particular posting a 16.7% increase.

Read more about these predictions at Advertising Age.

For you fans...

This was a really interesting article from Advertising Age. It's especially an interesting read for people who are into the entertainment industry and definitely if you are into marketing and PR.

'Iron Man' vs. 'The Dark Knight'
Which Superhero Movie Packed the Biggest Media Punch?
By Antony Young Published: July 24, 2008

Summer blockbusters "Iron Man" and "The Dark Knight" both showed superhero-like powers when it came to pulling in box-office receipts. "The Dark Knight" delivered a thumping $158.4 million last weekend -- an industry record. "Iron Man's" $98.6 million initial weekend take surpassed all expectations. Talented directors, great lead talent and sensational reviews from critics were naturally a major part of both films' successes. But the marketing and media behind these two Hollywood franchises was a critical ingredient to maximizing both films' potential. Paramount developed the "Iron Man" media strategy for Marvel Entertainment's first funded production, while Warner Bros. was behind "The Dark Knight." The companies took quite different media strategies. Let's review how well they did.

Read the rest of the article here.