This was a really interesting article from Advertising Age. It's especially an interesting read for people who are into the entertainment industry and definitely if you are into marketing and PR.
'Iron Man' vs. 'The Dark Knight'
Which Superhero Movie Packed the Biggest Media Punch?
By Antony Young Published: July 24, 2008
Summer blockbusters "Iron Man" and "The Dark Knight" both showed superhero-like powers when it came to pulling in box-office receipts. "The Dark Knight" delivered a thumping $158.4 million last weekend -- an industry record. "Iron Man's" $98.6 million initial weekend take surpassed all expectations. Talented directors, great lead talent and sensational reviews from critics were naturally a major part of both films' successes. But the marketing and media behind these two Hollywood franchises was a critical ingredient to maximizing both films' potential. Paramount developed the "Iron Man" media strategy for Marvel Entertainment's first funded production, while Warner Bros. was behind "The Dark Knight." The companies took quite different media strategies. Let's review how well they did.
Read the rest of the article here.
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